25 Years of South Park

South Park and Paramount were celebrating 25 years and as many series’ in 2022. Part of the celebrations were a series of pop-up stores including london, berlin and japan.

Using merchandise, memorabilia and graphics from the shows producers, Rob Collaborated with Allied GLobal Marketing to layout and design the store fitouts.

Each store had a unique layout and experience which used the characteristics of the building to shape the journey and work in playful interactions with the guests.

The stores received huge international interest and was a personal highlight being such a big fan of the show.